[28] Men vary greatly in their capacity for intuition. In one, ideas just bubble up; another acquires them with much labor. The situations in which men live and which provide the scenes of their actions are no less varied. The conduct of a man will therefore depend on the manner in which his faculty of intuition works in a given situation. The sum of ideas which are effective in us, the concrete content of our intuitions, constitutes what is individual in each of us, notwithstanding the universality of the world of ideas. In so far as this intuitive content applies to action, it constitutes the moral content of the individual. To let this content express itself in life is both the highest moral driving force and the highest motive a man can have, who sees that in this content all other moral principles are in the end united. We may call this point of view ethical individualism.

[29] The decisive factor of an intuitively determined action in any concrete instance is the discovery of the corresponding purely individual intuition. At this level of morality one can only speak of general concepts of morality (standards, laws) in so far as these result from the generalization of the individual impulses. General standards always presuppose concrete facts from which they can be derived. But the facts have first to be created by human action.